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Dr. Kathleen Gurney’s ground-breaking book, Your Money Personality, introduces readers to the idea that understanding our financial behaviour can empower us to make better decisions. With nine unique money personalities, her insights offer a personalized approach to managing finances. You can discover your own money personality by taking the free quiz available here.




As the holiday season approaches, many of us find ourselves reflecting on the past year and setting goals for the next. It’s a time filled with joy, celebration, and, often, financial strain. Understanding our unique money personality can help us make smarter choices as we prepare for the new year. Here’s how each of the nine money personalities can approach their New Year’s resolutions, and why those goals matter to their unique financial traits.


Money Personality Type - Entrepreneur  Entrepreneur

Ambitious and risk-taking, Entrepreneurs value prestige and growth. Their resolution might be to take calculated risks and diversify their income streams. This goal matters because it aligns with their innate drive for success while encouraging them to balance ambition with stability. By focusing on calculated decisions, Entrepreneurs can build sustainable growth without burning out.


Money Personality Type - Hunter  hunter

Hunters love the thrill of spending but can be impulsive. Their resolution might be to stick to a budget and track all expenses. This commitment matters because it helps Hunters maintain their love of life’s pleasures while fostering long-term financial wellness. Budgeting allows them to indulge responsibly and achieve their dreams without sacrificing security.


Money Personality Type - High Roller  High Roller

Thriving on high-stakes risks, High Rollers enjoy luxury and excitement. Their resolution could be to build a long-term financial safety net. This is crucial because it balances their risk-taking tendencies with a sense of stability. By creating a safety net, High Rollers can pursue their bold endeavours while ensuring they’re protected from financial pitfalls.


Money Personality Type - Safety Player  Safety Player

Cautious and conservative, Safety Players value security. Their resolution might involve taking small, calculated risks to grow savings. This is important because it encourages them to step out of their comfort zone and explore opportunities for growth without compromising their preference for stability.


Money Personality Type - Achiever  Achiever

Achievers are known for their meticulous planning and setting ambitious financial targets. However, focusing solely on goal-setting can sometimes lead to analysis paralysis. To maintain momentum, it's crucial for Achievers to transition from planning to execution. This year, commit to implementing the financial strategies you've carefully crafted in previous years. By taking decisive action, you'll transform your well-laid plans into tangible results, ensuring that your financial aspirations become reality.


Money Personality Type - Perfectionist  Perfectionist

Meticulous and self-critical, Perfectionists strive for precision in every decision. Their resolution could be to embrace imperfection and take action despite uncertainty. This matters because over-analysis can lead to missed opportunities. By trusting their instincts and moving forward, Perfectionists can turn their meticulous planning into tangible outcomes.


Money Personality Type - Money Master  Money Master

Confident and knowledgeable, Money Masters excel at managing their finances with precision and control. However, even the most seasoned financial managers can benefit from fresh perspectives. Their resolution this year could be to acknowledge what they don’t know and actively seek out a second opinion on their financial strategies. This matters because overconfidence can sometimes lead to blind spots or missed opportunities. By consulting trusted advisers or peers, Money Masters can refine their approach, uncover new insights, and ensure their financial decisions are truly optimized for growth. Seeking a second opinion doesn’t undermine their expertise—it enhances it and keeps their financial mastery sharp.


Money Personality Type - Producer  Producer

Practical and hardworking, Producers value effort and productivity. Their resolution could be to trust themselves more in financial decisions. This matters because Producers often overwork to achieve security, and trusting their abilities can help them find balance and satisfaction. Empowered decision-making allows them to enjoy the fruits of their labour.


Money Personality Type - Optimist  Optimist

Cheerful and hopeful, Optimists look at the bright side but often overlook financial planning. Their resolution might involve starting an emergency fund to prepare for uncertainties. This is essential because it complements their positivity with practical foresight, ensuring they’re prepared for life’s surprises while maintaining their joyful outlook.



By tailoring resolutions to your money personality, you can align your financial goals with your unique traits and set yourself up for a prosperous new year. To dive deeper into understanding your money personality and aligning it with your values and goals, check out the free module of Life Sherpa’s online course Money and Me, available now on our YouTube channel. Let’s step into the new year with mindful habits that reflect both our aspirations and who we are.


Make this your year of financial success.

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Paolo Sevilla, Content Writer

Paolo Sevilla

Content Writer

Paolo Sevilla is a multimedia producer, artist, and content writer for Life Sherpa. With over three years of training under Life Sherpa’s financial advisers, Paolo combines his creative expertise and financial knowledge to craft content that empowers readers to achieve peace, freedom, and abundance with their money. Through engaging storytelling and practical insights, Paolo strives to make financial education accessible and inspiring for all.

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